The Panvel Post

Civic issues, Features and Personalities of Navi Mumbai

Breakthrough market organised by Management Studies

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On Saturday, in order to sharpen the tools and talents in entrepreneurship, young energetic minds of Fr. C. Rodrigues Institute of Management Studies conducted a Market inside the campus. The breakthrough event called as ‘FABS MARKET’, opened up a new platform for management students to experience their marketing strategies inside the campus. In this seventh consecutive year of the Market showed a great response from students of the institute.

Before one month of market, Management students has conducted a survey to understand the trends and taste of students in the campus. Instead of advertising, students adopted a different path to reach the audience. They visited each and every corner of the campus and invited individuals to visit the market. Conducted as for educational purpose, the market received good response and profits to students. Customers visited the market expressed their gratitude in serving homely food and handmade ornaments.

Fully organized by students, the event brought students out of classrooms and understood the market techniques. The event was not sponged by outsiders, but investments are done by contribution of students. All the stalls enjoyed good profits and will go for students, who contributed in it. 10 stalls had formed containing mouth watering delicacies, games and accessories.

Harshad Jangam, PR of the event and a management student, said “we have seen good response from students as well as staffs in the institute. Each stall in the market generated profit of at least 2500 rupees.”

The entire event has been directed and supervised by FABS Director Mr. Prakash Vaithilingam and coordinated under the leadership of Dr. Rakesh Walke- core faculty of FABS.

“Program was ha huge success and people enjoyed the market, compared to last year’s operation. The aim was to be to test the student’s marketing skills and give them exposure to get a feel of how things work in the real world. Our students have done proper surveys and research to understand the mind of public in the market. We are looking forward to conduct such programs in future and in much larger scale” Said Dr. Rakesh Walke.

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This entry was posted on February 9, 2013 by in Civic Issues.

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